UK born serial entrepreneur, Lazar Vukovic has just produced the highly acclaimed documentary ‘Boycie in Belgrade’ with his production company, Wolf Entertainment.
Lazar plays an active role in a number of industries including Marketing, Real Estate, Distribution, Retail and TV Production. He was born and educated in the UK, but is of Serbian heritage and is a UK and IRE Delegate to the diaspora assembly of Serbia.
And if that wasn’t enough, he also founded ilovedigital.co.uk, where he supports national business Poundstretcher with TV adverts, website developments, apps and SEO.
Lazar Vukovic, comments: “When I was growing up, I showcased a real passion for deal making, and used to use all my lunch money to buy sweets and sell them for a profit at lunch time. I used to put together people’s favourite songs on cassette tapes, and use my Father’s PC to print a cover which would say something along the lines of ‘John’s mix 96’ and flog them on the playground. Some may say that I was a little Del Boy.
“I later went on to study Accounting and Finance at University, and from the age of 21 through to 28 got involved in property development, distribution, opened a gadget shop called The Biz and a small chain of toy stores called Toy Town Stores, and put together events for Serbians in the UK. I wasn’t a millionaire, so I thought I was doing something wrong. I was shortly hired as a Director of Business Development for a board games company, and grew the business from zero to a multimillion pound success in South East Europe and Russia. Five years later, and my inner voice was telling me to get my entrepreneurial spirit back – so I left the company, and went it alone.
“This is when I founded the digital marketing company ilovedigital.co.ukand later set up a production company, Wolf Entertainment. This is what led me to meet the iconic, John Challis aka Boycie.
“I saw the yellow reliant regal last year when I was driving home, so I slowed my car down to have a look but I hesitated about stopping and taking a picture with it, so I carried on driving. Whilst I was waiting for my wife and children to get in the car, I decided to turn the car around and go and get that picture. I got the picture, and two months later my sister was going to see ‘Only Fools and Boycie’ John Challis’ the one man show all about his life. Her husband couldn’t make it, so she extended the ticket to me. So I went, I listened, and I knew that I wanted to approach John about a documentary immediately.
“My Serbian heritage means that I know just how big the show was and still is in the country and to the people of Serbia, so after the show, I approached John and asked him if he would want to film a documentary with me. My Del Boy skills were put to the ultimate test, but luckily – John was chuffed and thought it was a great idea. I’ve never been so pleased to stop and take a picture with a car – a yellow reliant regal that gave me a sure sign”.
‘Boycie in Belgrade’ is available on DVD and Blu-ray and can be purchased online at www.boycieinbelgrade.com.
In addition to the documentary a select range of merchandise and limited edition art has been commissioned to commemorate Boycie’s trip to Belgrade. There will be limited edition signed canvases, t-shirts, mugs, cushions, and even a limited edition Boycie’s 4 King Poker Set to choose from in time for Christmas. These can be purchased at www.boycieinbelgrade.com.
